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CASE STUDY / AGRITECH : 2019

FROM PHYSICAL NETWORKS
TO A DIGITAL MARKETPLACE.

Engineering the technology foundation connecting buyers, suppliers, transactions and intelligence across India's agricultural trading ecosystem.

INDUSTRY
Agritech / B2B Commerce
ENGAGEMENT
Product & Platform Engineering
YEAR
2019
Explore the marketplace
THE MANDATE

CONNECT A DISTRIBUTED TRADING ECOSYSTEM.

India's agricultural trade brings together farmers, suppliers, commission agents, traders, buyers and mandis through highly distributed physical networks.

TechSalo contributed to a mobile-first technology platform where agricultural businesses could discover counterparties, manage trade relationships and conduct business digitally.

SUPPLYSuppliersProduce · Availability · Location
NETWORKAGRI MARKETPLACEDiscovery · Trade · Trust
DEMANDBuyersRequirements · Quantity · Mandi
PLATFORM / COMMERCE

BUILT AROUND THE WAY
AGRICULTURAL TRADE MOVES.

Unlike consumer e-commerce, every participant represented a business in the agricultural supply chain. The product needed to preserve the relationship between commodity, counterparty, transaction and settlement.

01 / CAPABILITY

Marketplace ecosystem

Business profiles, commodity interests, buyer requirements and supplier availability shaped around agricultural commerce.

  • Trader and business profiles
  • Commodity interests
  • Buyer requirements
  • Trade relationships
02 / CAPABILITY

Counterparty discovery

Structured discovery that helped buyers and suppliers move beyond established local trading networks.

  • Commodity and quality
  • Location and mandi
  • Supply availability
  • Trading activity
03 / CAPABILITY

Transaction management

A connected workflow from requirement and price discussion through fulfilment, payment and transaction history.

  • Trade records
  • Transaction states
  • Payment status
  • Historical activity
04 / CAPABILITY

Trust intelligence

Marketplace history turned into richer counterparty context and a foundation for digital reputation.

  • Trading history
  • Completion signals
  • Payment behaviour
  • Ratings and activity
DIGITAL TRADE WORKFLOW

ONE TRACEABLE JOURNEY.
FROM NEED TO LEDGER.

01Requirement
02Discovery
03Interaction
04Terms
05Trade
06Fulfilment
07Payment
08Ledger
PAYMENTS & BOOKKEEPING

TRADE ON ONE SIDE.
FINANCIAL CLARITY ON THE OTHER.

Digital bookkeeping connected transaction amounts, payments, receivables, payables and counterparty balances to the underlying trade—turning marketplace activity into a structured financial record.

DIGITAL LEDGER

Buyer / supplierCounterparty

Trade referenceAG-2019-0412

Payment statusRecorded

BalanceReceivable / payable

TRADE → PAYMENT → LEDGER → RECONCILIATION
MARKET & COUNTERPARTY INTELLIGENCE

EVERY INTERACTION MAKES THE NETWORK MORE USEFUL.

Commodity data, market activity and transaction history created the foundation for price context, regional patterns and richer counterparty profiles.

As participation grew, marketplace signals could help businesses make better-informed trading decisions.

Commodity dataMarket ratesRegional activitySupply & demand
DATA & ANALYTICSProcessing · Models · Dashboards
Price intelligenceCounterparty contextTrading patternsBusiness visibility
ENGINEERING IMPLEMENTATION

DOMAIN SERVICES WITH CLEAR OWNERSHIP.

The implementation separated identity, marketplace discovery, trade orchestration, payments, ledger and analytics into explicit service boundaries.

This reduced coupling between fast-changing product workflows and financially sensitive transaction records while keeping the mobile experience behind a consistent API contract.

MOBILE CLIENTViews · Local state · Notifications
AUTHENTICATIONVALIDATIONAPI & ORCHESTRATION LAYERVERSIONINGACCESS CONTROL
01IdentityProfiles · Roles · Business verification
02MarketplaceCommodities · Requirements · Search
03TradeTerms · Orders · State transitions
04SettlementPayments · Ledger · Reconciliation
05IntelligenceEvents · Aggregations · Dashboards
01 / IMPLEMENTATION

TRANSACTION INTEGRITY

Trade, payment and ledger identifiers were carried through the workflow so updates could be traced to their originating commercial event.

Idempotent writes · Status transitions · Audit references
02 / IMPLEMENTATION

DISCOVERY DATA MODEL

Commodity, location, quantity, availability and participant attributes were normalized into searchable marketplace records.

Structured filters · Indexable fields · Stable taxonomy
03 / IMPLEMENTATION

EVENT-DRIVEN UPDATES

Business events decoupled transaction processing from notifications, analytics and downstream operational views.

Domain events · Async workers · Retry handling
04 / IMPLEMENTATION

SECURITY BOUNDARIES

Role and ownership checks were applied at API boundaries to protect business profiles, trades and financial records.

Authenticated APIs · Authorization · Input validation
FINE-TUNING FOR REAL OPERATIONS

OPTIMIZED AT THE POINTS
WHERE THE MARKETPLACE FEELS SLOW.

Performance work focused on the paths participants used repeatedly: loading a commodity feed, filtering counterparties, creating a trade, confirming payment state and returning to a current balance.

01 / TUNINGENGINEERING NOTE

Search relevance

Commodity aliases, location constraints and active availability were weighted to keep discovery commercially useful—not merely textually similar.

  • Commodity normalization
  • Location-aware filtering
  • Recency and availability signals
02 / TUNINGENGINEERING NOTE

API responsiveness

Payloads were shaped around mobile screens, expensive joins were isolated and frequently requested reference data was made cacheable.

  • Purpose-built responses
  • Pagination and field selection
  • Cacheable reference data
03 / TUNINGENGINEERING NOTE

Database performance

Indexes followed real query paths across participant, commodity, location, trade status and transaction reference fields.

  • Composite indexes
  • Query-plan review
  • Bounded history queries
04 / TUNINGENGINEERING NOTE

Network resilience

Writes were designed to tolerate retries and intermittent connectivity without silently duplicating a trade or payment action.

  • Idempotency keys
  • Safe retry semantics
  • Explicit sync states
05 / TUNINGENGINEERING NOTE

Operational tuning

Structured logs, service metrics and failure categories exposed slow endpoints, queue backlogs and reconciliation exceptions.

  • Latency and error metrics
  • Traceable correlation IDs
  • Actionable alert thresholds
06 / TUNINGENGINEERING NOTE

Release confidence

Modular delivery and automated checks allowed marketplace, financial and analytics capabilities to evolve at different speeds.

  • API contract checks
  • Migration discipline
  • Progressive rollout
MOBILE-FIRST COMMERCESimple on the surface.
Connected underneath.Discover commoditiesReview trade activityTrack payment statusCheck ledger balances
PRODUCT ENGINEERING

DESIGNED FOR MANDIS, FARMS AND WAREHOUSES.

Participants operated across commercial locations rather than traditional offices. The experience emphasized fast performance, low-friction entry, clear transaction states and relevant notifications.

01Mobile application
02API layer
03Identity & user services
04Marketplace services
05Trade · payment · ledger
06Data platform & analytics
BUSINESS IMPACT

A DIGITAL FOUNDATION FOR
A BROADER AGRICULTURAL NETWORK.

01

Broader market access

02

Structured digital trading

03

Improved transaction visibility

04

Digital bookkeeping

05

Data-driven marketplace

06

Foundation for scale

CAPABILITIES DEMONSTRATED

Agricultural Marketplace · Buyer/Seller Discovery · Trading Workflows · Payments · Digital Ledger · Trust & Ratings · Mobile Engineering · Backend APIs · Data & Analytics · Cloud

BUILDING A MARKETPLACE FOR A COMPLEX PHYSICAL ECOSYSTEM?

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